A Singaporean family’s investment arm has purchased the George Williams Hotel in Brisbane CBD, ending nearly three decades of ownership by YMCA Queensland.
Background and Earlier Ownership
The hotel stands at the corner of George and Turbot streets in Brisbane CBD. YMCA Queensland acquired the building in 1996 for $2.6 million and operated it as part of its hospitality portfolio, directing proceeds toward youth and community programs. Over the years, the organisation expanded its focus on affordable housing and community developments in areas with high demand.
Details of the Transaction in Brisbane CBD
The sale, announced in early November 2025, saw High Street Holdings, the investment arm of Singapore-based JD Properties, purchase the property for about $34–$34.2 million. CBRE Hotels’ Wayne Bunz and Hayley Manvell managed the off-market Expression of Interest campaign. The buyer entered exclusive negotiations eight days into the process, reflecting strong interest in centrally located hotel assets.
Hotel Features and Recent Upgrades
The eight-storey, four-star hotel contains 102 rooms on a 680 sqm freehold site. More than $1.2 million in refurbishments were recently completed, including upgrades to two guestroom floors. The property includes a leased restaurant, meeting facilities, and on-site parking. Its location is close to Queen Street Mall, the Queen’s Wharf Casino precinct, South Bank, and Roma Street Station.
Portfolio Growth and Planned Changes
High Street Holdings already holds several Australian hotels, including Rydges Perth Kings Square, Rydges North Sydney, and Kennigo Hotel Brisbane. The newly acquired property will undergo a repositioning program and has been rebranded as George Hotel Brisbane. The group views the hotel as a strategic addition to a tightly held market.
Market Interest and Sector Trends
The transaction follows increased competition for Brisbane hotel assets, including the recent sale of Soho Brisbane. Industry commentary notes that limited new hotel supply and strong underlying demand continue to attract interest from domestic and international investors. Market expectations have also been influenced by the city’s build-up toward the 2032 Olympics.
Outlook
With the rebranding underway, High Street Holdings plans to enhance the hotel’s operational performance and market presence. The purchase strengthens its expanding Australian portfolio and highlights continued interest in Brisbane’s hotel sector.
Published 18-Nov-2025
