After almost a century and a half of outfitting Australians through stockists, heritage hatmaker Akubra has opened a store in Brisbane City, its first standalone shop since it opened in 1876.
Akubra Lands in Brisbane City with First-Ever Brand Store
For the first time in its 148-year history, Akubra has launched a brand store in Brisbane City, opening its doors at 162 Edward Street in the heart of the CBD. This marks a major shift for the heritage hatmaker, which has long been available only through stockists.
A New Chapter for an Australian Classic
Brisbane shoppers can now explore the full Akubra range in one place. The store, which opened in early April, follows Akubra’s late-2023 acquisition by Tattarang, the private investment group owned by Andrew and Nicola Forrest.
The shop blends modern industrial design with handcrafted features made by Akubra’s team, including stitched counters and custom shelving. It also offers services like on-site hat shaping and steaming.
Local Focus, National Identity
Akubra hats will continue to be made in Kempsey, New South Wales, but this Brisbane City location offers a more hands-on experience. Tattarang said the store reflects the deep connection Akubra has with generations of Australian families and aims to reach new customers in the city.
To celebrate the launch, Akubra reintroduced the 2008 “Outback Club” hat—created with long-time brand ambassador Lee Kernaghan—as a limited-edition release.
Designed for Community and Culture
More stores are expected to follow, with Tattarang already exploring other city locations. The Edward Street shop reflects Akubra’s effort to stay rooted in tradition while connecting with modern, urban Australians.
For Brisbane locals and visitors, it offers a new way to engage with a historic brand that continues to shape Australian style and culture.
Published 3-April-2025
