Two back-to-back immersive cocktail bars are set to open in Fortitude Valley next month, with Alcotraz launching on March 20 followed by the Australian debut of Moonshine Saloon on April 10, both operating from the new Fever Hub venue at 123 Gotha Street.
The two experiences arrive from UK immersive hospitality group Inventive Productions, which has built a devoted following for Alcotraz since its London debut in 2017 before expanding to Sydney and Melbourne. Brisbane becomes the latest city to join that roster, and unusually, it gets both experiences at once. For Fortitude Valley residents and inner-Brisbane night-lifers, the double opening adds a genuinely new entertainment format to a precinct already known for its dining and bar scene.
A Prison Bar and a Wild West Saloon Walk Into the Same Building
Alcotraz puts guests behind bars, literally. On arrival, each guest is issued an inmate number and orange jumpsuit before being processed into a speakeasy-style cell block where actors playing guards, fellow inmates and bootlegging accomplices drive a rolling narrative around them. Four cocktails are included in the ticket price, among them the Crime of Passion, a vodka-based drink with passionfruit liqueur, strawberry purée, lime, cranberry and orange, and the Conspiracy, built around mezcal, burnt coconut tequila, chocolate butter and pineapple. Mocktails, beer and wine are also available. The experience draws loosely on the cultural world of Prison Break, Orange Is the New Black and The Shawshank Redemption, though the tone is firmly playful rather than grim.
Moonshine Saloon arrives three weeks later with a different setting but a connected story. Set during American Prohibition in the Wild West, the experience centres on a character called Clyde Cassidy, described as the king of the Moonshiners, whose story intersects with the Alcotraz narrative. The two experiences are designed to be taken as a series, rewarding guests who do both with a fuller picture of the shared fictional underworld. Moonshine Saloon is the first iteration of the concept outside London and its first appearance in Australia.
Both venues operate at the Fever Hub at 123 Gotha Street, Fortitude Valley, where they run side by side.
A Growing Taste for Immersive Entertainment
The arrival of both concepts in Brisbane reflects a broader shift in how people approach a night out. Immersive dining and drinking experiences have grown steadily across Australia’s major cities over the past decade, from escape rooms to theatrical dining, and Inventive Productions sits at the more polished end of that spectrum. The company entertains hundreds of thousands of guests annually across its productions and positions its venues explicitly as theatre sets you drink inside, with professional casts and original narratives rather than simply themed décor.
The format suits occasions that benefit from a shared story and a built-in structure: birthday celebrations, hens and bucks nights, corporate outings and date nights all feature in the suggested uses, and the option to cast one guest as an undercover mole or a hapless character adds an element of surprise that traditional bar formats cannot replicate.
Tickets and What to Expect
Sessions at both venues run with limited capacity and are ticketed, with walk-ins accommodated where possible. Tickets start at $65 and include the performance and four drinks. Both experiences are strictly 18 and over.
Alcotraz tickets are on sale now at alcotraz.com/brisbane, with sessions beginning March 20, 2026. Moonshine Saloon tickets go on general sale Wednesday March 11; a waitlist for exclusive pre-sale access is live now at moonshinesaloon.com/brisbane. Both venues are located at Fever Hub, 123 Gotha Street, Fortitude Valley.
Published 23-February-2026.
