At the height of the COVID-19 lockdowns in 2020, Clipchamp had a 160 percent growth in new users. This Brisbane startup, headquartered in Fortitude Valley, continues to impress as it welcomes 2021 with a solid 14 million registered users from around the world.
The video editing platform, which launched in 2014, has made such an impact during the pandemic as companies and individual content creators shifted to video to stay in contact and facilitate a work-from-home environment or to consolidate their presence in their industries and niches when face-to-face meet-ups became too risky.
Co-founder and chief executive Alex Dreiling believes that Clipchamp being “in the right place at the right time” during COVID-19 has sealed the company’s position as a permanent platform of choice for the users. Because of their service, many users are now learning to do video editing themselves, instead of hiring professionals or agencies to make their videos.
The start-up’s platform provides video creators with the crucial tools needed to produce content without using expensive equipment, complicated software, or a substantial production experience. Its service empowers businesses to boost their profile and capacity to disseminate fresh content across many other channels, such as YouTube or TikTok.
In this day and age, when video content creation has ballooned into a $135 billion industry, Clipchamp is becoming essential for marketing. Thus, in 2020, the platform also launched additional features like webcam or screen camera recording, green screen options and audio/video separation.
The company’s staff also increased from 30 to 80, with workers coming from Red Hat, Facebook, Google and Amazon. It has offices in the U.S. and the Philippines as well and has a significant presence in Europe.
However, Mr Dreiling said Brisbane will remain its homebase and it’s where they will continue to develop their product even as they are heading for expansion.
