E-scooter hire company Lime has made its return to the Brisbane streets, including Fortitude Valley. The return, which took place on Monday, comes five years after Lime’s initial launch in Brisbane and three years following its exit from the local market.
Lime has introduced a fleet of 2,500 electric scooters and 500 electric bikes, featuring the company’s latest technology and designs. The “Gen4” scooters boast improvements aimed at enhancing rider comfort and safety, including dual hand brakes, swept handlebars, a lower baseboard, and larger front wheels.
Addressing previous concerns about improperly parked or abandoned scooters, Lime has pledged to invest significantly in parking infrastructure. This move aims to tackle one of the main criticisms the company faced during its earlier operations in Brisbane.
Hugo Burt-Morris, Lime’s Regional General Manager for Australia and New Zealand, emphasised the company’s commitment to sustainable urban transit and its alignment with Brisbane’s preparations for the 2032 Olympics.
“We’re committing substantial resources to parking infrastructure and safety education, laying the groundwork for a long-term partnership that will revolutionise place-making and put people first,” Burt-Morris stated.
Pricing for Lime’s services starts at $1, with a per-minute rate of 60 cents or a 30-minute ride pass available for $7.99.
To celebrate its return, Lime has partnered with Brooki Bakehouse in Fortitude Valley. The bakery offered complimentary key lime pie-flavoured cookies on Tuesday, July 23, to customers who showed the Lime app at their shop. These custom cookies included a discount code for free rides.
Published 24-July-2024
