Nightclub operators in Fortitude Valley recently launched a campaign to educate nightclub visitors especially the 18-24 years old set, and teach them new techniques on avoiding confrontations while under the influence of alcohol. The campaign, called “Let it Go,” is being run in cooperation with the police, church, state and local government, the industry and nightclub patrons, and is based on comprehensive research conducted by the nightclub industry.
The campaign will use text appealing to the younger set and will run for 12 weeks, with a different message focused on every week that will be posted in nightclubs and throughout Fortitude Valley.
