A Sydney-based meal delivery company is set to hand out free lasagnes in Brisbane City, offering locals a taste of its best-selling dish as it grows its presence in Queensland
Brisbane City is set to see thousands of free meals handed out in the CBD, with a Sydney-based meal delivery company bringing its popular lasagne giveaway directly to local streets.
The promotion, run by The Dinner Ladies, will take place across key Brisbane City locations over three afternoons from 25 March to 27 March, with giveaways scheduled at Queen Street Mall and King George Square. The company’s founders, Sophie Gilliatt and Katherine Westwood, are expected to travel from Sydney to personally distribute the meals and meet locals.
A Sydney Business Targets Brisbane City Growth
The Dinner Ladies started as a small home-cooking operation in Sydney’s Eastern Suburbs in 2017 and has since expanded into a national business delivering tens of thousands of meals each week. While it remains based in New South Wales, the company has grown its reach into Queensland, where it began deliveries in 2022.
Brisbane City has become a key part of that expansion. Company data indicates Queensland now makes up a growing share of its total orders, positioning the state as one of its fastest-developing markets. The upcoming giveaway in the CBD reflects that shift, as the business looks to strengthen its connection with local customers.
Why Offer Free Meals?
The company is using the giveaway to introduce more people to its ready-made meals, with a focus on its Classic Beef Lasagne, which has been its top-selling product nationally for several years.
It describes the campaign as a way to thank Brisbane customers while also encouraging new households to try its service. The business aims to show how its frozen, ready-to-heat options can help with everyday dinner planning.
The campaign also encourages locals to stay connected with the brand for future offers and updates, supporting its longer-term growth in the region.
From Sydney Base to National Delivery
Despite its expansion, The Dinner Ladies continues to operate from Sydney, with its registered address in Matraville in the city’s southeast. From there, it manages production and delivery across multiple states, including Queensland, Victoria, South Australia, Western Australia and the ACT.
The business produces more than 40,000 meals each week, focusing on snap-frozen dishes designed to maintain quality while offering convenience to busy households.
Published 25-March-2026
