James St Up Late: On the Night Prowl in Fortitude Valley

James St Up Late
Photo Credit: Supplied/Andre Cois

Over 90 businesses will soon be transforming the stretch of James St in Fortitude Valley into the ultimate nocturnal adventure, with James St Up Late.



This year, the district’s scale and reputation promise the most extensive James St Up Late schedule to date, solidifying James St’s position as a vibrant community hub.

The event will spotlight over 90 businesses. These establishments are not only extending their trading hours but are also offering an array of shopping incentives, engaging activities, and the opportunity to meet renowned designers. 

This unique evening, now in its 12th edition, will take place on Thursday, 14 March 2024, from 5:00 pm to 8:00 pm.

International Designers Spotlight

This year’s event will be graced by international designers who bring a world of style directly to James St’s doorstep. Katie Kolodinski, the visionary founder of Silk Laundry from Canada, will be present in-store throughout the evening. 

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James St Up Late
Photo Credit: Supplied/Andre Cois

The celebrated Parisian footwear designer Laurence Dacade will visit Maryon’s from France. Both venues will host creative, arty-crafty activities.

The event further cements its artistic credentials with Heidi Middleton of ARTCLUB and Lucy Folk, offering a glimpse into their creative worlds with the Artists In Residence pop-up at The Calile.

Exclusive Shopping Incentives

As a token of appreciation, James St offers three exclusive opportunities for shoppers to take home something special. The event features goody bags filled with premium products, complimentary night blooms for the early birds, and a chance to win a share in over $10,000 worth of prizes. 

These initiatives enhance the shopping experience and strengthen the community spirit that James St is renowned for.

The Goody Bags

A highlight of the evening will be 1,000 custom-branded James St canvas tote bags up for grabs. These goody bags, a symbol of the event’s exclusivity, contain a variety of gifts from esteemed “friends of the street,” offering an additional incentive for early purchases at participating retailers.

James St Up Late
Photo Credit: Supplied/Andre Cois

Flower Fountain and Catch The Loot

The Flower Fountain collaboration with James St Florist ensures that the first 100 shoppers receive beautifully wrapped night blooms, adding a touch of nature’s beauty to the shopping spree. Meanwhile, the ‘loot booth’ offers a thrilling chance to win generous prizes donated by James St’s resident businesses, from hotel stays to dining experiences and shopping vouchers.

Expanding Retailer Program

This year witnesses the largest retailer program in James St Up Late’s history, featuring exciting dining collaborations, first-time participants, and more discounts and gifts with purchase than ever before.

Despite Cru Bar’s temporary closure for renovations, its sibling venue Sixes And Sevens steps up to offer a ‘Taste of Cru’ tasting platter, alongside newcomers like James & Antler and Carmen opening their doors for their first Up Late event.

James St Up Late
Photo Credit: Supplied/Andre Cois

Fashionable Dining and Accommodations

The Calile, James St Up Late’s event partner, enhances the evening with fashionable snacks at the Lobby Bar Snack Stop and offers complimentary snacks during aperitivo hour in the Lobby Bar. Guests planning an overnight stay are treated to a Calile branded water bottle and guaranteed a James St Goody Bag, making the event an all-encompassing experience that celebrates the community’s vibrant lifestyle and the unique charm of James St.



Published 7-March-2024