What looked like a scene from a quirky art installation turned out to be something far more practical when an eye-catching orange door appeared in Queen Street Mall on Friday, 10 October.
Locals shopping or passing through the Uptown end of the mall stopped to snap photos and speculate about the mysterious doorway — until the Queensland State Emergency Service (SES) revealed they were behind the stunt.
SES Chief Officer Dr Mark Armstrong said the bright door was part of a statewide campaign to get Queenslanders thinking about their “Disaster Era” — a playful nod to pop-culture fans but with a serious message about preparing for storms, floods and cyclones as the warmer months approach.
“We’re encouraging everyone to know their risks, make a plan and pack an emergency kit,” Dr Armstrong said. “Weather doesn’t plan, but you can.”
Scanning the QR code on the door took curious onlookers to a webpage filled with tips on how to get ready for severe weather and stay safe during Queensland’s Higher Risk Weather Season.
According to the SES, research shows that households who plan ahead recover faster after disasters than those who rely solely on outside help. Across the state, more than 5,000 volunteers are on standby each year to lend a hand when storms hit.
Queensland Police Service Acting Deputy Commissioner for Disaster and Emergency Management, Chris Stream, said the campaign highlights the close teamwork between the SES, QPS and other emergency partners.
“This year alone, our crews have supported communities through three major weather events, including widespread flooding and the impact of ex-Tropical Cyclone Alfred,” Mr Stream said. “It’s a reminder to pack an emergency kit, talk through a plan with your family, and write it down for peace of mind.”
The campaign ties in with Get Ready Queensland Week, encouraging residents to use the online household severe-weather plan template and make sure their families and homes are prepared.
Published 15-Oct-2025
