A striking, illuminated 28-storey residential apartment building has received approval to be built in Brisbane’s Fortitude Valley, placing it near key planned venues for the 2032 Olympic Games.
Project Scope and Features
Luxe Property Investments plans to develop 300 St Pauls Terrace, its first high-rise residential project in Brisbane. Designed by McFarland Architects, the tower will contain 164 apartments on 26 floors, offering a mix of one, two, three, and four-bedroom layouts.
These residential levels will sit above two podium and three basement levels, providing parking for 157 cars and 205 bicycles. On the upper ground level and rooftop, residents will have access to over 1150 square metres of shared facilities, including a gym, swimming pool, barbecue facilities, and dining areas with landscaping.
Strategic Location and Olympic Link
The site sits strategically between the Story Bridge and the newly announced Victoria Park Olympics precinct, which will host major events. It is also near the RNA Showgrounds, the athletes’ village location. Luxe Property Investments director Tony Jo noted that Fortitude Valley has changed considerably over the years, becoming a more sought-after destination.
He expressed that the proximity to the Olympic sites was a welcome development and stated the company is focused on ensuring the building enhances the area and contributes positively to Brisbane’s image on the world stage. Mr Jo mentioned that the company initially expected the main Olympic focus to be The Gabba, but the Victoria Park precinct is now just two blocks from their site.
Architectural Design and Lighting
A key feature of the approved design is lighting integrated into the building’s curved exterior. According to planning documents, this element is intended to highlight the architecture at night and support Brisbane’s ‘City of Lights’ strategy, aiming to create a more vibrant night-time atmosphere.
Blair McFarland, director of McFarland Architects, indicated that the Brisbane City Council well-received the tower’s design and integrated lighting concept. He suggested that the upcoming Olympics provide a fantastic opportunity for inner-city areas like Fortitude Valley and believes this building could be the start of further quality developments with improved designs appearing in the neighbourhood, a trend likely accelerated by the Games.
Development Timeline and Site History
The project will proceed to the detailed design stage with council approval now secured. Construction is anticipated to begin within the next two years. The 2,270-square-metre site was purchased for $9.35 million in December 2020.
Property records show it was previously owned by the Royal Automobile Club of Queensland (RACQ). The new tower will replace a three-storey office building and its associated car park currently occupying the land.
Published Date 02-April-2025
