Queen Street Mall will have a new reason to visit this December as Koko Black returns to Brisbane with a boutique in the heart of the city. The Melbourne-born chocolatier is set to open its 22nd national store on Friday 5 December.
Read: Mystery of the Orange Door Solved: SES Turns Heads in Queen Street Mall
Ahead of the launch, Koko Black has rolled out a citywide promotional campaign. Starting 29 November, the Koko Cruiser, a mobile chocolate-sampling van, began making its way through Brisbane, handing out free handcrafted treats. The Cruiser will make its final stop at Queen Street Mall in the lead-up to the store’s grand opening.
The new boutique will offer Koko Black’s full range of chocolates, with products crafted in Australia according to the brand’s standards and without artificial additives. Shoppers can expect a selection of pralines, truffles, chocolate bars and seasonal favourites — arriving just in time for the Christmas gift season.
On opening day, early visitors stand to benefit from opening-week incentives. The first 100 customers will be eligible for a $200 shopping spree. In addition, shoppers will receive free pralines and have the option to personalise selected gift boxes and chocolate bars, a feature the brand is offering as part of its Queensland return.
The return to Queensland reflects steady demand in the state, even during the period without a physical store. Before the reopening, more than 20 percent of Koko Black’s online customers were based in Queensland, underlining the strength of local digital demand. The launch of this store represents a strategic expansion and celebration of a loyal customer base that remained connected through online ordering.
Founded in Melbourne’s historic Royal Arcade in 2003, Koko Black has built a strong reputation nationally for artisanal chocolates, presenting itself as a luxury, Australian-made brand. The new Brisbane boutique continues that growth trajectory and brings the brand’s signature craftsmanship to the city centre once again.
For Fortitude Valley residents and those frequenting the CBD, the store adds a new drawcard during what is typically a busy retail period. With Queen Street Mall already seeing increased foot traffic from seasonal shoppers, the boutique offers an attractive option for gift hunters, festive indulgence seekers, or anyone after a moment of chocolate-laden delight between errands.
Read: Inside Above: The New Rooftop Bar Bringing Middle Eastern Flavours to Fortitude Valley
Whether locals are rediscovering the brand or trying it for the first time, the opening of Koko Black at Queen Street Mall on 5 December invites Brisbane to enjoy handcrafted chocolate in a new city setting. Residents and visitors alike may even catch a sample from the Koko Cruiser before they ever step into the store.
Published 27-November-2025
