Queensland State Archives posted a photo:
During the 1950s, Ford’s Australian sales were faltering due to the popularity of the Holden which did not have an effective competitor. Ford assembled the British Zephyr and its Consul and Zodiac derivatives. However, while these cars were moderately successful and had a good reputation, Ford could not match Holden’s price, so sales suffered.
Hence, Ford decided to commence local production of a Holden challenger. Initially, they intended to produce the Zephyr, Consul, and Zodiac, using expensive dies they would need to purchase from Ford of Britain. However, during a visit to Ford headquarters in Detroit in 1958, they were shown the new Falcon, which was being prepared for its US launch.
Immediately, the executives were attracted to the new car – it was about the same size as Holden, but it was low, long, wide and modern. Besides all this, Ford Australia felt they had more