Queensland State Archives posted a photo:
New Slogan For Road Safety Campaign
Cairns: A new slogan to supersede “death is so permanent” will come into force next year, which will appropriately tie in with the forthcoming Royal tour. The slogan will be: “Let courtesy reign on the Queen’s highway.”
Mr. T. G. Patterson, chairman of the Australian Road Safety Council, who sailed in the Elsanna yesterday for a holiday cruise to Thursday Island, said this in Cairns.
Mr. Patterson said the object of the campaign would be to save a life a day, and reduce the road toll thereby by 365 lives a year.
Today’s road toll, he said, exceeds 1800 lives a year, but observation of the slogan and its concomitant message would bring this down to 1500 lives a year.
Description source:
Warwick Daily News, 31 October 1953
View the original image at Queensland State Archives:
Digital Image ID 16673