Fortitude Valley is gearing up to welcome a new luxury automotive resident. Aston Martin Queensland, part of the Peter Warren Group, is developing a state-of-the-art showroom at 632 Wickham Street, bringing the prestigious British marque to the heart of Brisbane.
The move signals a growing demand for high-end vehicles in Queensland and a commitment to providing an unparalleled customer experience.
The new facility, slated to open in 2025, will showcase Aston Martin’s dedication to exquisite design and craftsmanship. The two-storey, 455 square metre space will feature a striking full-height glass facade, imported European interior finishes, and dedicated customer parking.
Robert Bradbury, Dealer Principal at Aston Martin Queensland, expressed confidence in the Queensland market, citing the brand’s strong position in the ultra-luxury SUV segment and the high concentration of existing Aston Martin owners in Brisbane. The new location aims to enhance convenience for current customers and attract new clientele.
While construction is underway, Aston Martin Queensland will maintain operations at its Gold Coast location and a temporary sales centre at the new Wickham Street address. Visitors can explore and test drive Aston Martin’s latest models, including the high-performance DBX707 SUV, the elegant DB12 coupe, and the agile Vantage sports car.
Gregory Adams, President of Aston Martin in the Asia Pacific region, emphasised the importance of the Brisbane showroom in the brand’s expansion strategy. He highlighted the long-standing partnership with the Peter Warren Group and praised their dedication to providing a premium customer experience. Adams believes the new facility will embody Aston Martin’s sophistication and heritage, showcasing its impressive vehicle portfolio.
The Peter Warren Group, with a 60-year history in the Australian automotive industry, boasts a diverse portfolio of over 80 franchises and represents more than 30 original equipment manufacturers across various market segments.
The group operates across the eastern seaboard under several banners, including Peter Warren Automotive, Frizelle Sunshine Automotive, and Penfold Motor Group.
Published Date 23-October-2024