American fast-food giant Wendy’s has launched its “global-first” immersive flagship restaurant in the Brisbane CBD, a two-level eatery featuring work from local artists.
Dozens of eager fast-food fans lined up on Albert St on Wednesday morning, waiting for the 9 a.m. start of service for one of the world’s largest burger chains. As music began to play, one local resident in the queue could not hold back his excitement, dropping his bags to bust out some breakdancing moves for the delighted crowd. He continued his celebration inside, declaring the new restaurant “fabulous” and a world away from Kansas.
The restaurant, named ‘Haus of Wendy’ as a playful nod to its bold design, is more than just another burger joint. It is a “global-first” for the American company, described as an immersive flagship location. To give it a strong local flavour, the design leans on the work of Brisbane artists.
Located off the Queen Street Mall and overlooking King George Square, the eatery is placed right in the middle of the city’s fast-food hub, near its main rivals. The building features a funky and colourful fit-out with red and blue dominating the decor. It has an open-air ground floor and a large lower level, with space for 130 diners.
Known for its square burger patties, the chain states it uses fresh, not processed, beef and chicken. Some menu items have a local touch, including a cheese sauce made on the Gold Coast and its popular Frosty dessert, which is made from grass-fed dairy. In its first week, the Brisbane restaurant expects to serve three tonnes of Frosty, almost 25,000 beef patties, and about two tonnes of fries.
This is the second Wendy’s to begin service in Australia, following a Surfers Paradise location that started earlier in the year. The Brisbane opening signals the next step in the brand’s ambitious plan to establish 200 restaurants across Australia over the next decade.
Published Date 28-October-2025
