Fortitude Valley welcomed a unique addition to its nightlife scene with the opening of Pawn & Co, a Melbourne-born concept that seamlessly blended a bar, a pawn shop, and a perfumery.
The venue was more than just a place to grab a drink; it was an immersive experience where everything, from the furniture to the fragrances, was displayed.
Occupying the former Laruche site on Ann Street, the 500-square-metre space underwent a $4-million transformation. Co-founders Josh Lefers, Stephen Wools, and collaborators Steve Thomas and Alex Docherty envisioned it as a luxurious, art deco-inspired piano bar with a twist. It was where martinis and Rolexes coexisted, and every visit was an adventure.
Lefers wanted to create a space where each drink, curiosity, and perfume told a story. The integration of a perfumery, where patrons could even craft their signature scents, further distinguished Pawn & Co from traditional bars.
Docherty highlighted Fortitude Valley’s strategic choice for their first Queensland venture. He saw the precinct as the rising star of Australia’s late-night scene, with post-pandemic energy and the upcoming Olympics contributing to its growth.
Thomas assured that while the venue had undergone extensive renovations, key elements of its predecessors, Laruche and Beehive, were retained. The recognisable vaulted beehive ceiling and the iconic back bar design remained, paying homage to the good times shared within those walls.
This establishment was a captivating addition to the city’s vibrant nightlife. It was a testament to the evolving hospitality landscape, where creativity and commerce intertwine to offer patrons an unforgettable experience.
Published Date 17-September-2024
