Tiffany & Co Plans New Flagship Store at Former Louis Vuitton CBD Site

Iconic jeweller Tiffany & Co lodged plans to redevelop a new flagship store, expanding to the site of the former Louis Vuitton retail outlet in Queen Street Mall, CBD. 

After Louis Vuitton moved to the heritage-listed NAB building, Tiffany & Co proposed to upgrade the internal and external features of the store fronting the corners of Queen and Edward streets through DA A006236266, filed on 22 March 2023. 

Urbis, the planner for this development, indicated the addition of a larger entrance for the new fit-out on Edward Street that will create “the illusion of one large facade instead of two separate frontages.” 

“The proposal will also include an internal fit out to the suit the operational aspect of the brand, as well as an updated entrance accessible from the internal walkway in Queens Plaza.”

Some demolition inside the store has also been detailed in the proposal, including changes to the display units, the infrastructure, and internal services, new furniture and flooring, as well as changes to the store presentation. 

“The façade will incorporate various formats of jewellery displays, complementing the overall design of the shopfront and contributing towards the pedestrian experience along Queen and Edward Streets.” 

Tiffany & Co has 10 outlets across the country, with two stores in Brisbane CBD and Broadchurch in Queensland. 

Published 11-April-2023

New Louis Vuitton Flagship Store Moving into NAB Heritage Site

Good news for Brisbane shopaholics and fashionistas! Did you know that high-end fashion brand Louis Vuitton will soon open a new flagship store at the former National Australia Bank building on Queen Street?

According to the development application (DA A005719018), Place Design Group will do minor changes to the heritage-listed building but much of its facade and appearance will not be altered. There will be some markings on the front side in the form of branding or advertising the new tenancy.  

Some walls on the basement level will be taken down to expand the floor area and create a spacious open plan. The mezzanine level, on the other hand, will be fitted with a glass balustrade to deliver a sophisticated shopping experience that many Louis Vuitton fans are so used to. Larry Weston Architect will help Place Design Group in the transformation.

Photo Credit: Developmenti/Brisbane City Council

“The proposal represents a great outcome for the City of Brisbane and the Queen Street Mall with a highly regarded global fashion house showing confidence in Brisbane’s retail sector which was has been significantly impacted by the COVID 19 virus,” the developers said.

Country Road was the tenant of the said building for many years. Constructed in the late 1920s, this structure has a neo-classical design which was common to bank buildings during this period. 

Photo Credit: Wikimedia Commons

With this new occupancy, Louis Vuitton will give up its prominent site on the corner of Edward and Queen Streets but there’s no news on what establishment will take over the soon-to-be-vacant property. 

It comes as Louis Vuitton invested $11 million to refurbish its flagship store on George Street in 2018.