Luxury Skincare Brand Rationale Moves to James Street

Rationale, a leading Australian luxury skincare brand, has moved to a bigger flagship store from Ann Street to James Street in Fortitude Valley. The new space has more treatment rooms to provide a variety of dermatological services to its patrons.

As new store opens, Rationale also introduces its expanded Essential Six Collections. As with the previous sets, these collections offer a personalised product line-up for different and ever-changing skincare needs. 

Named for the “six pillars of lifelong skin vivacity and luminosity,” the Essential Six Collections comprises colour-coded cleansers, moisturisers and serums that bring the following benefits:

BRILLIANCEThe Brilliance Collection is the finishing facet of your morning.
CLARITYThe Clarity Collection offers a nightly ritual for skin refinement and radiance; equilibrium is elegantly restored, crystal clarity is cultivated.
INTEGRITYThe Integrity Collection offers inspired creations for the evening, designed to strengthen skin’s most precious, yet elusive, qualities.
RENEWALThe Renewal Collection ushers skin through a most profound journey of overnight rejuvenation and repair.
RESILIENCEThe Resilience Collection restores skin’s inherent fortitude, enhances clarity and reanimates luminosity with a suite of nurturing and protective formulations.  
VITALITYThe Vitality Collection simultaneously delivers superlative skin rejuvenation and intensive antioxidant nourishment. 
Photo Credit: Rationale/Facebook

Richard Parker launched Rationale in 1992 using Australian botanicals as the main ingredients. Before establishing its own retail stores, Rationale was only available at dermatology offices and skincare clinics. 

His creations have given rise to a cult following among beauty bloggers, celebrities and make-up artists. The beauty brand has an online shop as well.