US fast-food chain Wendy’s has lodged plans to establish a flagship restaurant in Brisbane CBD, proposing upgrades to a prominent site at Adelaide and Albert streets.
Wendy’s Expansion Plan in Brisbane CBD
Wendy’s has submitted a development application to BCC for a flagship food and drink outlet at the corner of Adelaide and Albert streets. The site, previously occupied by Bupa, is set for internal fit-out and façade upgrades.
Background of Wendy’s Return
Wendy’s first entered the Australian market in 1982, with its initial store in Melbourne. The chain exited three years later but returned in early 2025, opening a store at Surfers Paradise. This Brisbane CBD project would mark Wendy’s second Queensland outlet as part of its plan to open 200 stores nationwide by 2034.
Development Features and Design
The proposal outlines alterations to the existing two-storey building. Plans include operable windows, internal-facing planters, kinetic tile panels for façade movement, and integrated lighting. The ground floor will feature an ordering counter, while dining space will be located on the first floor. The design aims to create a continuous and active street frontage along Queen Street Mall.
Competitive Landscape in Brisbane CBD
The proposed site will place Wendy’s within close proximity—about 120 metres—to competitors such as McDonald’s, KFC, and Hungry Jack’s. The development reflects broader trends of US burger chains entering the Australian market, where other brands such as Five Guys and Carl’s Jr have seen limited city presence.
Next Steps
The application was lodged through the RiskSMART code assessable pathway, indicating alignment with BCC guidelines and a low-risk profile. No changes are proposed to building height, site cover, or parking, and no street trees will be affected.
Published 5-July-2025
