Baby HQ, a popular Byron Bay retailer of baby products and equipment, is opening its first flagship store in Fortitude Valley, taking over the former Kathmandu site on Ann Street.
Set to open in late October or early November 2021, the new store is going to bring an “immersive experience” for parents who want to shop for the best baby items with ease.
Baby HQ chief financial officer James Byrne said that the Fortitude Valley store will have its own pram testing track to allow parents to test out the equipment on different surfaces. The site will also have display rooms with working baby products so shoppers will immediately have an idea of a functional nursery.
Store demonstrations of car seat installation, which most new parents need, will be a prominent facet of Baby HQ.
The Fortitude Valley site will have a special space for pregnant moms at the lounge, where may take breaks in between shopping. Other Parents can sip a cup of coffee at the lounge as well as their kids enjoy the play area.
Moms who are nursing will appreciate the privacy of the store’s breastfeeding area. Changing nappies will also be very convenient since Baby HQ will also feature this facility.
Founded by parents Stephen Muldoon and Elena Palamara, Baby HQ has been enjoying brisk sales through its e-commerce site since the pandemic. Mr Byrne said that the company’s expansion to Brisbane was precipitated by the move of many young families from Sydney and Melbourne to the Queensland capital.
The prominent location on Ann Street made sense to the owners since it is directly below McWhirters Carpark, which will be very important to parents who drive to the store to buy a car seat. Baby HQ will also benefit from the foot traffic coming from the James Street shopping precinct. The store has secured an eight-year lease on their Fortitude Valley store.
Follow Baby HQ on Facebook for updates on their latest products.
