NUG: Top Chef, Two Style Gurus Breathe Life to New Bakery Lane Store

NUG: Top Chef, Two Style Gurus Join Forces to Breathe Life to New Bakery Lane Store Concept

When a top chef and two style gurus join forces for a new business venture, expect nothing less than a unique concept that marries their passion for food and beautiful living spaces. Such is the case with Bakery Lane, Fortitude Valley with the opening of the NUG General Store in May 2022.



Typically, general stores will all be about just the essentials, but Sarah Baldwin of the acclaimed Joy Restaurant in Fortitude Valley and Jarrod Applebee and Shane Phillips of Finnley Home are putting a unique twist to it. NUG General Store’s offering reflects their passions: food and interiors. 

The 60sqm space on Bakery Lane, where Cake & Shit once were, will feature a deli/cafe, a grocer/pantry area and a homewares section.  The deli section will be offering a rotating menu of salads, sandwiches, fresh juices, kombucha, house-made sodas and batches of cold-brew coffee. A wine bar may also be added in the future.

NUG General Store will not only be a grab-and-go destination but will also offer a dine-in option via a 12-seater communal table inside and an alfresco communal table that can sit up to eight people. Meanwhile, the homeware area will showcase a curation of ceramics, decorative pieces, tableware and glassware which are predominantly made by Australian artisans



NUG will also support local businesses by hosting a series of workshops and masterclasses on a regular basis allowing suppliers and artisans to share knowledge and expertise to the community. 

NUG General Store will be situated on Bakery Lane at 690 Ann Street and is planned to make its debut in May. 

Bakery Lane, 690 Ann Street, Fortitude Valley