Brisbane homeowners and design professionals in Fortitude Valley can now explore a significantly expanded and renamed retail space offering a full range of luxury home products, a transformation celebrated by over 200 guests.
Winning Group has relaunched its Brisbane retail store, formerly known as Winning Appliances, renaming it Winnings Fortitude Valley Flagship Showroom.
The recent re-launch event drew more than 200 guests from Brisbane’s design, property, and construction sectors, alongside customers and brand partners. The original Winning Appliances Fortitude Valley showroom first opened its doors over seven years ago.
Expanding the Home Experience
The Fortitude Valley showroom has undergone major expansion and is now positioned as a “lifestyle and luxury destination for the home.” It offers a much broader selection of products, moving beyond kitchen and laundry appliances to include items for the bathroom, living areas, and alfresco spaces.
The showroom features 65 world-leading and exclusive brands, including well-known names such as Sub Zero, Wolf, Gaggenau, Miele, Smeg, and Fisher & Paykel.
John Winning, CEO of Winning Group, stated that the newly relaunched showroom “sets the bar for retailing in Brisbane,” providing an immersive and inspiring shopping experience for customers. He noted that as a century-old family business, the company continues to innovate its multi-sensory shopping experiences.
Unrivalled Shopping Destination
According to Ed Brenac, General Manager of Winnings, the store is the “ultimate shopping destination.” He explained that the unique Winnings experience allows customers to renovate their entire home in one place, choosing from a wide array of brands seamlessly integrated throughout the showroom.
The store also offers unbiased advice from Product Experts who do not work on commissions, demonstrations by Culinary Experts on the latest technologies, free cooking demonstrations, and free delivery.
Kate McGlone, Group Design Manager at the Winning Group, mentioned that the showroom’s design goes beyond simply displaying products. The aim is to inspire customers and designers through the retail environment itself, helping them create meaningful spaces that reflect their lifestyle.
The admired qualities of the previous showroom have been elevated with the addition of premium bathware, lighting, and towelling, creating a unique shopping experience.
A Legacy of Service
The initial grand opening of the Fortitude Valley store several years ago also saw a significant gathering, with over 240 guests attending a ribbon-cutting ceremony. During that event, John Winning, alongside his mother Kerrie, spoke about the importance of the store for his family and the company’s presence in Queensland.
He stated that the Queensland customers appreciate their service as much as the company enjoys serving them. That opening event also included a Welcome To Country from Songwoman Maroochy, acknowledging the past while looking to the future.
David Woollcott, CEO of Winning Appliances, expressed at the time that the showroom was unique in Australia and possibly globally for its ability to showcase cutting-edge technologies with such style.
The original facility included a full working Experience Kitchen. Winning Group, a 111-year-old family business, aims to continue growing its presence in Queensland to become a significant part of kitchen and home design in the state.
Published Date 02-June-2025
